Photo: Nathan WeylandPhoto: Nathan WeylandPhoto: Nathan WeylandPhoto: Nathan WeylandPhoto: Nathan WeylandPhoto: Strong Roots 9

Transparency in meat, from pasture to plate

An ethical meat system starts with the people who raise, cut, and cook it.

Good Meat Project supports farmers, ranchers, butchers, chefs, and meat eaters building a transparent, resilient meat economy that prioritizes the health of land, animals, and people.

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Where do you fit in?

Different paths into the work. Pick yours.

I'm a Meat Eater

Find good meat near you, learn what to ask, and back the people raising it right.

I'm a Farmer or Rancher

Tools, listings, and a network of allies for transparent, ethical operations.

I'm a Butcher or Chef

Apprenticeships, snapshots, and the craft community behind every cut.

Latest from the Good Meat® Journal

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  Four Ways to Use the Good Meat® Finder to Find Meat That Matches Your Values
  The Good Meat® Finder is a free national directory of farms, ranches, butcher shops, restaurants, and retailers that prioritize transparency, quality, and care. Here are the four filters that make it work for your life.
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  “The Time Is Now to Share Our Knowledge”: Lee Meisel on the Future of Butchery
  Butcher Lee Meisel has watched small shops struggle to hire, county processors lose skilled cutters, and his own shop close under economic pressure. His story shows why sharing butchery knowledge is urgent infrastructure work.
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  Why the U.S. Needs More Butchers
  Slaughter appointments booked months out, processors overwhelmed, shops unable to hire: the butcher shortage is a food systems problem, not just a labor one. Here is how it happened and why training pathways matter.